June 27

Why Beekeeping Companies Have Poor Customer Service & What They Should Do About It


Insert About the Author

​Have you ever been to a beekeeping supply shop and ​received ​a poor customer service experience​? 

If so, you're​ certainly not the only customer that has ​had this problem.

​It seems like ​there are very few beekeeping companies ​that can both:

  1. ​understand the meaning of good service ​
  2. turn that understanding into reality for their customers

​In this blog post, you'll discover what those few select beekeeping supply companies do to make their customer experience an absolute delight.


The Bear Country Bees Take On Customer Service

If you've been following us for a while, you probably know that it's very important to us to provide incredible customer service to all of our customers.

This has become a central theme (and even a mission) for us​ (check out our About page if you want to know more about this​)

At the end of the day, we want all of our beekeepers to have an amazing experience with beekeeping.

We want our beekeepers to ​(continue) saying things like:

These guys really care about backyard beekeepers

The guys at Bear Country Bees are really professional and personable. They take extra time to coach us when we visit and they're always prepared with extra supplies. We can always count on solid recommendations for what best fits our needs and the needs of our bees.

Mark Knutson
5th Year Beekeeper

Bear Country Bees knows what customer service really means!

These guys are very willing to share their knowledge and I felt like I'd known them for years after the first time I met them. I will definitely be using Bear Country Bees in the future for beekeeping help & products!

Jonathan MacLee
1st Year Beekeeper

​We​ love our beekeepers and we love helping them be successful in beekeeping. It doesn't matter to us whether or not they purchase ​any products or supplies from us.

​Put another way, ​we don't take this lightly because poor customer service is not an option​ for us.

What About Other Companies?

Unfortunately, this isn't the typical type of response you get from customers of most beekeeping supply companies.

Most companies in the industry seem to revolve around the almighty dollar instead of making the customer experience better and more enjoyable. 

You don't have to look very far to see the evidences of this. Taking a look at Google reviews for ​some of these companies reveals a lot about how customers actually feel.

For example:

​The level of intelligence on display by the owners and ​"help​" is a fine example of why beekeeping has a hillbilly reputation.

​Taken from a real Google review


If you​ run a beekeeping business, this is the last thing you'd ever want to hear​. ​

Unfortunately, ​most beekeeping companies ​are receiving this kind of feedback on a regular basis.

​Is There Any Hope For Beekeeping Supply Companies​?

The simple answer is, YES!

There is hope for beekeeping companies.

I recently wrote partner article to this blog post detailing 4 things I think beekeeping supply companies need to work on to improve their (currently) poor customer service.

In that article, I ​tell ​a story ​about Ray Olivarez, the owner of Olivarez Honey Bees, who is one of the most impressive people I've met in the beekeeping industry (or anywhere for that matter).

The way Ray runs his business gives me a lot of hope for how beekeeping supply companies can be. 

What Can Beekeeping Companies Do To Fix ​Their Poor Customer Service?

​I won't go into all of the details​ of my partner article ​in this post (check out the full article here for details)​.

However, I do want to briefly mention the 4 things I think beekeeping supply companies should work on. 

Here's my list:

  • 1
    ​Tie customer service into the company vision
  • 2
    ​Provide on-going customer service training
  • 3
    ​Invest in technology that makes the customer journey seamless
  • 4
    Solicit customer feedback on the service they received & act on it

​By focusing on these 4 crucial items, I ​truly beekeeping supply companies can completely ​change current perceptions about poor customer service quality in the industry. 

​What Do You Think?

I go into greater depth on all 4 of these points in my article but I'm curious to know know that your thoughts are.

Do you think these four things really would make a difference to beekeeping supply companies? Why or why not? Is there anything you'd add to this list? Anything you'd take away? Do you really think beekeeping companies can fix their poor customer service?

I'd love to hear ​your thoughts so please leave me a comment below​​​!

About the author

Bryce MacCabe

Bryce is the CEO/CMO of Bear Country Bees and is in charge of marketing, strategy, and innovation. When he isn't obsessing over creating the best possible experience for backyard beekeepers, he loves reading Star Wars, visiting new places, studying and launching rockets, and spending time with his family.

He also sells weather and astronomy equipment and loves observing clouds, lightning, and storms.

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